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means that all customers are treated the same. This approach might sound attractive because it simplifies the marketing task, but it is usually unrealistic because customers differ.
Fragile X Syndrome
A genetic disorder characterized by intellectual disability, behavioral challenges, and distinctive physical features, caused by a mutation in the FMR1 gene.
Tay-Sachs Disease
A genetic disorder characterized by the destruction of nerve cells in the brain and spinal cord, leading to severe neurological impairment.
Sickle-Cell Anemia
A genetic blood disorder characterized by the production of abnormal, sickle-shaped red blood cells, causing various health complications.
Genes
Biological units of heredity located in DNA; responsible for passing genetic information from parents to offspring, determining individual characteristics.
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