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means that each customer serves as his or her own segment. This approach sounds appealing from the customer point of view because the product would be tailored specially for each person's idiosyncratic desires.
Helper T Cells
White blood cells that play a critical role in the immune system by activating other immune cells to fight off infections.
Cytokines
Small proteins released by cells that have a specific effect on the interactions and communications between cells, often involved in immune responses.
Antigens
Substances that are recognized by the immune system and can elicit an immune response, often foreign proteins or polysaccharides found on pathogens.
Perforin
A protein secreted by natural killer cells and cytotoxic T lymphocytes to kill cells by forming pores in their membranes.
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