A Popular Tool for Segmenting That Uses Psychographic Data, and That

question 61

Multiple Choice

A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called .

• A) Experian
• B) Vals
• C) Mals
• D) Prizm

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Definitions:

Functional Form

The specific mathematical relationship or equation used to describe how variables in a model are connected.

Corporate Organization

A structure of a corporation, detailing its hierarchy, management roles, and division of responsibilities.

Employees Organizes

Likely refers to the action where workers unite or form unions to negotiate collectively with their employers over wages, hours, benefits, and other working conditions.

Organizational Architecture

The structure and systems in place within an organization that define how it operates and interacts.