Vals Psychographic-Based Segmentation Is Based on the Idea That Consumers

question 7

Essay

Vals psychographic-based segmentation is based on the idea that consumers are inspired by one of three primary motivations. Identify the three motivations and describe them.

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Definitions:

Construction Workers

Individuals engaged in the physical construction of buildings, roads, and other infrastructure projects.

Illegal Immigrants

People who enter or reside in a country without the proper authorization from its government.

Negative Impact

Consequences or outcomes that result in a detrimental effect on people, entities, or the environment.

Illegal Immigrants

Individuals who enter or reside in a country without the legal permission of that country’s government.