If a Marketer Wants a Customer to Have a Higher

question 42

Multiple Choice

If a marketer wants a customer to have a higher motivation to learn more about a product, he should do what?

• A) create customer involvement
• B) advertise more
• C) lower prices
• D) increase brand awareness

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Definitions:

Animal Learning

The process through which animals acquire new behaviors or knowledge as a result of experiences.

Intelligent Behavior

Actions or responses that demonstrate understanding, problem-solving skills, and the ability to adapt to new situations.

Evolution

The process in which a multitude of organisms are presumed to have originated and spread out from ancient origins during the Earth's chronological history.

Behaviorist

A psychology perspective focusing on observable behaviors and the ways they're learned, often emphasizing the role of environment over genetics.