Examlex
During the purchase phase, a consumer will consider all brands available in the market.
Empathy
The capacity to comprehend and empathize with someone else's emotions.
Strong Belief
A conviction held with confidence and often without need for evidence.
Obligation
A duty or commitment that an individual is bound to fulfill, whether by law, promise, or moral responsibility.
Return In Kind
The act of reciprocating or responding to a gesture or action with a similar one.
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