Examlex
Marketers use Abraham Maslow's hierarchy of needs by identifying their product with a certain level.
Standby Underwriting
A commitment by an underwriter to purchase any unsold shares during an offering, ensuring that the issuing company raises the full amount of capital.
Best Efforts
A contractual clause requiring one party to exert all reasonable attempts to fulfill the terms of the agreement.
Preemptive Rights
The rights that allow existing shareholders to purchase new shares in a company before the company offers them to the public, to maintain their proportionate ownership.
Standby Underwriting
An arrangement in which an underwriter agrees to buy any unsold shares after a public offering, ensuring the issuer sells all shares but only if necessary.
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