Which Phase of the Purchase Process Generates Word of Mouth

question 31

Multiple Choice

Which phase of the purchase process generates word of mouth?

• A) customer evaluation
• B) pre-purchase
• C) purchase
• D) post-purchase

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Definitions:

Brainstem

The part of the brain connecting the spinal cord with the forebrain and cerebrum, responsible for autonomic functions necessary for survival.

Suprachiasmatic Nucleus

A region in the brain responsible for controlling circadian rhythms through the regulation of sleep-wake cycles and hormonal activities.

Delta Waves

Slow brain waves primarily associated with deep sleep and brain healing.

Dreaming

The experience of envisioned images, sounds, thoughts, or emotions during sleep, particularly REM sleep.