In Order for Marketing to Have an Equal Vote in Company

question 83

True/False

In order for marketing to have an equal vote in company decisions, it needs to quantify the effectiveness of marketing programs. All other departments in a company translate progress into financial terms, and marketing needs to do this as well.

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Definitions:

Community

A group of people living in the same place or having a particular characteristic in common, often sharing a sense of belonging and mutual support.

Personal

Pertaining to or affecting a particular person rather than anyone else; private or individual.

Cultural Relativism

Assumption that all cultures are essentially equally valuable and should be judged according to their own standards; no cultural standpoint is privileged over another.

Marginalization

The process of pushing certain groups or individuals to the edge of society by not allowing them an active voice, identity, or rights.