One Reason Marketers Want to Quantify How Effective Their Programs

question 48

Multiple Choice

One reason marketers want to quantify how effective their programs are is to show that they increase profits. The other reason marketers want to quantify their effectiveness is to .

• A) try to raise their rank among the function
• B) have a seat at the table with the CEO, CFO, etc.
• C) be able to direct sales
• D) make more effective promotions

---

Definitions:

Automobile Industry

The global industry involved in the design, development, manufacturing, marketing, and selling of motor vehicles.

Cost-Leadership Strategy

A competitive strategy focusing on producing goods or services at the lowest cost to outprice competitors.

Differentiation Strategy

A generic business strategy that requires products to have significant points of difference to charge a higher price while targeting a broad array of market segments.

Significant Points

Major or important aspects, factors, or considerations in a given context, such as key arguments in a discussion or essential features of a project.