Competitive Priorities Define the Dimensions on Which Companies Should Excel

question 73

Multiple Choice

Competitive priorities define the dimensions on which companies should excel in producing their products or services.Which one of the following statements is TRUE?

• A) A firm that competes on the dimension of volume flexibility is more likely to manufacture products that experience a seasonal demand variation.
• B) It is impossible for a firm to improve cost and quality simultaneously.
• C) A firm offering little customization cannot compete simultaneously on the dimension of consistent quality.
• D) A firm that competes on the dimension of customization tends have operating systems that are inflexible.

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Definitions:

Purchases

Transactions in which goods or services are acquired in exchange for money or other forms of compensation.

Relationship Selling

A sales technique that focuses on building, maintaining, and enhancing interactions with customers to develop long-term satisfaction.

Ethical Issues

Ethical issues in marketing involve the moral principles and values that govern the conduct of individuals and organizations in the creation, exchange, and presentation of goods, services, and ideas.

Legal Issues

Challenges or controversies arising in the application or interpretation of laws, regulations, and legal principles.