A Form of Strategic Alliance in Which One Company Licenses

question 112

Short Answer

A form of strategic alliance in which one company licenses its service or production methods to another is called ______ .

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Definitions:

VALS System

Stands for Values, Attitudes, and Lifestyles system; it is a proprietary research methodology used for psychographic market segmentation and research.

VALS Typology

A classification system that segments consumers based on their values, attitudes, and lifestyles to predict behavior.

Makers

Makers are individuals or groups engaged in the creation or manufacture of goods, often emphasizing handcrafted and uniquely designed products.

VALS Typology

A psychographic segmentation tool that categorizes consumers into eight distinct types based on their values, attitudes, and lifestyles.