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The more excludable an innovation is, the less chance of a spillover.
City Size
The specific dimension or scale of an urban area, usually measured by its population or geographical area.
Marketing Action
Specific steps or initiatives undertaken by a company to promote its products or services to its target market.
Revenues
The income that a business receives from its normal business activities, typically from the sale of goods and services to customers.
Costs
The total expenditures or the amount of resources used in the production of goods or services, including materials, labor, and overhead expenses.
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