Given the information in the table below for three consecutive years in the U.S. economy, calculate the missing data.
Year 201420152016 Nominal GDP (billions of dollars) 17,393.1− Real GDP (billions of 2009 dollars) −16,397.2− GDP Deflator (2009=100) 108.8111.4 Inflation (percent change in GDP deflator) 1.81.1− Ropulation (millions) −323,128 GDP per Capita (2009 dollars) 50,17051,09851.565
Distinguish between different promotional elements such as personal selling, advertising, public relations, and direct marketing.
Assess the strengths and weaknesses associated with sales promotions and direct marketing.
Understand how promotions can be customized to match the specific needs of target markets.
Recognize the role of indirect promotional elements such as publicity in enhancing product or service awareness.
Return Ratio
Financial metrics used to evaluate the efficiency or profitability of an investment relative to its cost.
Earnings Per Share
A financial metric that measures the profitability of a company on a per-share basis, calculated by dividing the company's net income by the number of outstanding shares.
Net Income
The total profit of a company after all expenses and taxes have been subtracted from total revenue, often referred to as the bottom line.
Interest Expense
The cost incurred by an entity for borrowed funds, often represented as an annual percentage rate of the principal.