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Exhibit 2A-5
-Refer to Exhibit 2A-5. Which of the following would best explain the shift from line 1 to line 2?
Internal Marketing
Refers to a company's efforts to train, motivate, and equip its employees to serve its customers better.
Product Management
The organizational function responsible for the strategy, roadmap, and feature definition of a product or product line throughout its lifecycle.
Inseparability
A characteristic of services indicating that they are produced and consumed simultaneously, and cannot be separated from their providers.
Intangibility
A characteristic of services that means they cannot be seen, touched, tasted, or easily quantified before they are purchased.
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