Examlex
Suppose a stock has the same expected rate of return as a bank account. Then the price of the stock will
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, which outlines a five-tier model of human needs, from basic physiological needs to self-actualization.
Postpurchase Cognitive Dissonance
The psychologically uncomfortable state produced by an inconsistency between beliefs and behaviors that in turn evokes a motivation to reduce the dissonance; buyers’ remorse.
Expensive Pair
Products or items that are costly and often bought together, typically offering complementary benefits or satisfying related needs.
Evoked Set
Comprises the alternative brands or stores that the consumer states he or she would consider when making a purchase decision.
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