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When firms are at full capacity, real GDP equals potential GDP.
Product-Usage Characteristics
Features of a product that affect how it is used by consumers, influencing satisfaction, loyalty, and purchasing behavior.
Brand-Related Stimuli
Any elements in marketing communications that cause someone to recall or react to a specific brand.
Brand Experience
The perceptions and feelings a consumer has about a brand across all interactions and touchpoints.
Brand Messaging
The core ideas, values, and propositions communicated by a brand to its audience, designed to resonate with and influence the target market's perception of the brand.
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