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Margaret owns land that appreciates at the rate of 10% each year. Ralph owns a zero-coupon (i.e., all of the interest is paid at maturity but is taxed annually) corporate bond with a yield to maturity of 10%. At the end of 10 years, the bond will mature and the land will be sold. At the end of the 10 years,
Customer Relationship Management
A strategy for managing an organization's interactions with potential and current customers, utilizing data analysis about customers' history with a company to improve business relationships.
Marketers
Professionals who are responsible for promoting and selling products or services, including market research and advertising strategies.
Benefit
An advantage or positive outcome that individuals or organizations gain from using a product, service, or participating in an activity.
Customer Retention
The activities and actions companies and organizations take to reduce the number of customer defections.
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