The Most Popular Trait Theory Today Is the

question 34

Multiple Choice

The most popular trait theory today is the

• A) 16PF.
• B) NEO-PI-R.
• C) OCEAN.
• D) FFM.

---

Definitions:

Homogeneous Segments

Market segments that are uniform or similar in terms of consumer preferences, needs, and characteristics, allowing for targeted marketing strategies.

Target Segments

Specific groups within a market at which a company aims its products, marketing efforts, and services to fulfill their particular needs.

Market Segmentation

The activity of dividing a broad consumer or business market into sub-groups of consumers or segments, based on some type of shared characteristics.

Micro Variable

A Micro Variable is a specific, individual factor that can influence outcomes within a limited context, often used in analyzing economic, financial, or behavioral trends on a small scale.