Zuckerman Calls Someone Who Appears to Have a High Need

question 3

Multiple Choice

Zuckerman calls someone who appears to have a high need for stimulation a

• A) sensation seeker.
• B) novelty seeker.
• C) happiness seeker.
• D) thrill seeker.

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Definitions:

Optimal Consumption Rule

A guideline suggesting that to maximize utility, consumers should allocate their budget in a way that the last dollar spent on each good or service yields the same level of marginal utility.

Marginal Utility

The extra gratification or advantage a person receives by consuming an additional unit of a specific good or service.

Marginal Utilities

The extra pleasure or benefit a consumer gets from purchasing and using an additional unit of a product or service.

Utility-Maximizing

A principle in economics where consumers aim to achieve the highest level of satisfaction with their choices, subject to their income and the prices of goods and services.