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Maslow's hierarchy of needs is important to the study of interpersonal communication because
B₂C Respondents
Individuals or consumers who respond or interact with business-to-consumer surveys, studies, or marketing campaigns.
Brand Transparency
The practice of openly sharing all aspects of the company's operations, values, and ethics with consumers, fostering trust and credibility.
Brand Engagement
The process of building a relationship between a brand and its consumers, encouraging loyalty and interaction through various means.
First Moment
An initial point in time or the very first instance of an event or occurrence.
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