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What Makes the Disclosure in Some Messages Deeper Than Others

question 22

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What makes the disclosure in some messages deeper than others?


Definitions:

Kirkland

A brand name owned by Costco Wholesale Corporation that offers a wide range of products, including groceries and household goods.

Fighting Brands

These are lower-priced products launched by companies to compete with generic or store brands and to protect their premium brands' market share without lowering the price of their main products.

Brand Extensions

A marketing strategy where a company uses an existing brand name to launch a new or modified product in a different product category.

Defensive Moves

Strategies employed by companies to protect their market share, revenue, or profitability from competitors.

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