When Kasheem Got Caught Speeding, Amy Said He Should Have

question 89

Multiple Choice

When Kasheem got caught speeding, Amy said he should have been more careful; later when Amy got caught speeding, she denied she was driving too fast.This is an example of what tendency in perception?

• A)We are influenced by the obvious.
• B)The self-serving bias.
• C)We pay attention to others' negative characteristics.
• D)The halo effect.
• E)We assume others are similar to us.

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Definitions:

Generic Goods

Products that are not branded and are sold without any trademark or logo. They are typically characterized by lower prices and are considered equivalent in quality to branded products in many cases.

Brand Extension

involves the use of an established brand name on a new product in a different category, leveraging the brand's existing recognition and goodwill to introduce new offerings.

Line Extension

The process of introducing new items in the same product category under the same brand name, often with new flavors, sizes, colors, or ingredients.

Multi-brand

A strategy where a company markets multiple brands within the same product category, offering diversity to consumers.