INSTRUCTIONS for Questions 114-119: Match the Type of Disconfirming Response

question 28

Multiple Choice

INSTRUCTIONS for questions 114-119: Match the type of disconfirming response with its behavioral description.
-You see Denise smile at you, but you walk past without smiling back.

• A)impervious
• B)tangential
• C)personalized complaining
• D)impersonal
• E)irrelevant

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Definitions:

Accounting Break-even

The point at which a business's revenues equal its expenses, resulting in no net profit or loss, as determined by accounting methods.

Contribution Margin

The amount by which sales revenue exceeds variable costs of production, indicating how much revenue contributes to fixed costs and profit.

Accounting Break-even

The point at which a company's revenues exactly cover its expenses, leading to a net income of zero.

Variable Costs

Costs that vary directly with the level of production or sales volume, such as raw materials and hourly labor.