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According to Brandtstädter, a person who readjusts his/her goals to lessen the impact of declines is said to be engaging in
Caveat Emptor
The legal concept of “let the buyer beware” that was pervasive in the American business culture prior to the 1960s.
Multinational Firm
A company that conducts business and has facilities and other assets in at least one country other than its home country.
Transnational Firm
A company that operates across national borders, managing production or service facilities in more than one country.
International Firm
A business that engages in commercial transactions across national borders.
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