Table 92
Durham Toy, Inc -Use the Information in Table 9

question 180

Multiple Choice

Table 9.2
Durham Toy, Inc. has five distribution centers at the location coordinates
given as follows. The monthly demand at each center is also given.
$$\begin{array} { | c | c | c | } \hline \mathrm { DC } & \text { Coordinates } & \text { Demand } \\\hline \mathrm { A } & ( 10,12 ) & 40 \\\mathrm {~B} & ( 25,30 ) & 25 \\\mathrm { C } & ( 8,15 ) & 30 \\\mathrm { D } & ( 11,20 ) & 10 \\\mathrm { E } & ( 25,6 ) & 20 \\\hline\end{array}$$
-Use the information in Table 9.2.If the plant is located at the center of gravity,what is the load-distance score,assuming rectilinear distance?

• A) less than or equal to 1500
• B) more than 1500 but less than or equal to 1600
• C) more than 1600 but less than or equal to 1700
• D) more than 1700

Identify techniques to link product features to audience benefits effectively.

Determine the appropriate use of audience benefits in communication strategies.

Understand the concept of intrinsic and extrinsic motivators and their role in creating effective audience benefits.

Identify and explain the criteria for writing good audience benefits.

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Definitions:

Gender Stereotyping

The practice of ascribing to an individual or group specific attributes, characteristics, or roles by reason only of their gender.

Impression Management

The process by which individuals attempt to control or influence the perceptions of others about themselves.

Organization

A collection of people working together to achieve a common purpose.

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing, often leading to prejudgment.