The Point Has Been Reached Where a Manufacturer's Research and Development

question 9

Essay

The point has been reached where a manufacturer's research and development center must expand by building a new facility.The search has been narrowed to five locations,all of which are acceptable to management.The assessment of these sites is being made on the basis of the five subjective location factors that follow.Management has agreed to use a five-point scale (Excellent = 5,and Poor = 1)to quantify and compare their subjective opinions about the relative goodness of the sites).The weight reflects the importance of each factor in the decision.
Locations
$$\begin{array} { | c | c | c | c | c | c | c | } \hline \text { Factor } & \text { Weight } & \text { A } & \text { B } & \text { C } & \text { D } & \text { E } \\\hline \text { Labor Climate } & 0.30 & 4 & 2 & 1 & 4 & 2 \\\text { Proximity to Markets } & 0.30 & 5 & 3 & 3 & 4 & 4 \\\text { Quality of Life } & 0.15 & 1 & 3 & 2 & 1 & 5 \\\text { Proximity to } & 0.15 & 2 & 5 & 3 & 4 & 3 \\\text { Suppliers } & 0.10 & 4 & 4 & 4 & 1 & 3 \\\text { Taxes } & & & & & & \\\hline\end{array}$$
Calculate the weighted score for each alternative.Which location would you recommend?

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Definitions:

Constructivist

Pertaining to the theory that individuals construct their understanding and knowledge of the world through experiences and reflecting on those experiences.

Empiricist

A person who emphasizes the role of experience and evidence, especially sensory perception, in the formation of ideas, over the notion of innate ideas or traditions.

Reflective Music

Music specifically designed or chosen to inspire introspection and contemplation about oneself or life.

Imagination

The ability of the mind to be creative or resourceful, particularly in visualizing or forming images of things not present to the senses.