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You conduct an eye tracking evaluation of a print ad.The ad has five key components.The key components and the time to first fixation is shown in the chart below.
Ad Component Time to First Fixation (seconds)
Model Face and Body 4.3
Headline 1.38
Brand Name .36
Product Image 1.10
Tagline 6.14
What recommendation(s)for revision would you make based on this data?
Blood Cell Formation
The process of creating new blood cells, also known as hematopoiesis, occurring mainly in the bone marrow.
Yolk Sac
One of the extraembryonic membranes that, in shelled vertebrates, contains yolk for the nourishment of the embryo, and in placental mammals is the first site for blood cell formation.
HCG
Human Chorionic Gonadotropin, a hormone produced during pregnancy by the placenta that supports the fetal egg after conception.
Trophoblast
Outer membrane surrounding the embryo in mammals; when thickened by a layer of mesoderm, it becomes the chorion, an extraembryonic membrane.
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