Eye Tracking Used in the "Magic Face" Case Study Showed

question 33

Multiple Choice

Eye tracking used in the "Magic Face" case study showed that consumers spent very little time looking at either the product image or ________.

• A)model's eyes
• B)model's face
• C)brand name
• D)headline

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Definitions:

Systems Software

The fundamental software that manages and controls the hardware components and provides a platform for running application software.

OS

An Operating System (OS) is software that manages computer hardware, software resources, and provides common services for computer programs.

NUIs

Natural User Interfaces (NUIs) are user interfaces that aim to interact with the user in a natural way, using gestures, voice, touch, and other human actions as input.

Gesture-Control Interfaces

Interaction systems that interpret human gestures via devices such as motion sensors or cameras to input commands to a computer or machine.