According to the Atlas Institute and Coremetrics,the Best Way to Evaluate

question 11

Multiple Choice

According to the Atlas Institute and Coremetrics,the best way to evaluate an online advertising campaign is to ________.

• A)assign 100% of the influence for conversion to the last ad seen
• B)assign 100% of the influence for conversion to the first ad seen
• C)assign 50% of the influence for conversion to the last ad seen and assign 50% of the influence for conversion to the first ad seen
• D)assign a percentage of influence to all advertising seen prior to conversion

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Definitions:

American Products

Goods and services that are produced within the United States.

Flexible Exchange-rate

A currency system where the value of a currency is allowed to fluctuate according to the foreign exchange market without direct intervention by the country's government.

European Euro

The official currency of the eurozone, which is used by many of the European Union's member states as their primary currency.

U.S. Dollar

The sanctioned monetary unit of the United States, commonly employed worldwide as a reference and reserve currency.