According to the Text,how Many Types of Information Shown Below

question 18

Multiple Choice

According to the text,how many types of information shown below are typically provided as part of the observation of consumer generated media?
-the number of times a brand is mentioned
- the amount of brand detail
- the advertising value of the posting
- the sentiment associated with the posting

• A)1
• B)2
• C)3
• D)4

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Definitions:

Target Market

A specific group of consumers identified as the recipients of a particular marketing message or campaign, based on shared characteristics.

IMC Messages

Integrated Marketing Communications messages that are coordinated across multiple marketing channels to ensure consistency in brand messaging and to amplify reach.

Lagged Effect

A delayed response to a marketing communication campaign.

Ford Fusion

A mid-size sedan manufactured by Ford Motor Company, known for its stylish design, fuel efficiency, and advanced technology features, but production was discontinued as Ford shifted focus to SUVs and trucks.