The Two Statements Below Refer to CGM Monitoring

question 29

Multiple Choice

The two statements below refer to CGM monitoring.
I.Evaluating consumers' response to an advertising campaign is one way in
Which advertisers use CGM monitoring.
II.CGM monitoring allows advertisers to monitor their own brand's image
And track any changes in image versus key competitive brands.
Which,if any,of these statements is (are) true?

• A)I only
• B)II only
• C)I and II are both true
• D)Neither I nor II are true

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Definitions:

Implicit Learning

The process of learning complex information in an incidental manner, without awareness of what has been learned.

Informal Learning

Learning that occurs outside formal educational institutions, typically through everyday activities, experiences, and observations.

Modeling

Learning a skill by observing another person perform the skill; considered a form of social learning because it is learned in the presence of others.

Information Technology

The use of computers and telecommunications equipment to store, retrieve, transmit, and manipulate data.