________ Data Recording Encourages the Observer to Record His or Her

question 16

Multiple Choice

________ data recording encourages the observer to record his or her observations in the form of a narrative.

• A)Unstructured
• B)Passive
• C)Structured
• D)Serendipitous

---

Definitions:

Environmental Scanning

Analysis of external environmental factors by marketers to understand how they impact business and marketing decisions.

Data Warehouse

A centralized repository for large amounts of data from various sources, designed for query and analysis.

Data Mining

The process of analyzing large datasets to discover patterns, trends, and relationships that can inform decision-making.

Business Intelligence

The strategies and technologies used by enterprises for data analysis of business information to support better business decision making.