The Two Statements Below Refer to CGM Monitoring

question 29

Multiple Choice

The two statements below refer to CGM monitoring.
I.Evaluating consumers' response to an advertising campaign is one way in
Which advertisers use CGM monitoring.
II.CGM monitoring allows advertisers to monitor their own brand's image
And track any changes in image versus key competitive brands.
Which,if any,of these statements is (are) true?

• A)I only
• B)II only
• C)I and II are both true
• D)Neither I nor II are true

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Definitions:

Challenging

Describes tasks or situations that are demanding and testing, requiring effort and determination to overcome.

Attainable

Something that can be achieved or reached through effort, skill, or hard work.

Specific Goals

Objectives that are clearly defined, measurable, achievable, relevant, and time-bound, aimed at guiding actions and motivating individuals or teams towards achievement.

Difficult Goals

Objectives that are challenging to achieve due to their complexity, high standards, or the significant effort required to accomplish them.