The Purpose of the Moderator Briefing Is to Try to Make

question 27

True/False

The purpose of the moderator briefing is to try to make the moderator an expert in the area being researched.

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Definitions:

Sales Call

A phone call or visit made by a sales representative to a potential or existing customer for the purpose of selling a product or service.

Fiscal Year

A one-year period that companies and governments use for financial reporting and budgeting, which may not align with the calendar year.

Sales Call Objective

The specific goal or aim that a salesperson intends to achieve during a sales call, which could range from simply gathering information to closing a sale.

FAB Formula

A sales strategy that focuses on the Features, Advantages, and Benefits of a product to highlight its value to the customer.