You Wish to Learn All You Can About the Role

question 46

Essay

You wish to learn all you can about the role that advertising plays in the developing self-image of adolescent girls.This is likely to be a topic in which rapport between interviewee and interviewer is of great importance.It is also likely to be a topic that will require a great deal of conversation before the "real" issues emerge.Given this situation,would you recommend focus groups or personal interviews as the data collection procedure? Why?

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Definitions:

Psychodynamic School

A psychological perspective that emphasizes unconscious psychological processes and contends that childhood experiences are crucial in shaping adult personality.

Gestalt Therapy

A form of psychotherapy emphasizing personal responsibility and focusing on the individual's experience in the present moment, the therapist-client relationship, the environmental and social contexts of a person's life, and the self-regulating adjustments people make as a result of their overall situation.

Person-Centered Therapy

A nondirective insight therapy based on the work of Carl Rogers in which the client does all the talking and the therapist listens.

Carl Rogers

An influential American psychologist who founded the person-centered approach in psychotherapy.