Focus Groups Are a Form of Qualitative Research

question 38

Multiple Choice

Focus groups are a form of qualitative research.You hold 13 focus groups,all with the same type of respondent.Given the large number of focus groups,which of the following is correct?

• A)You can generalize the results of the groups to the broader population from which the focus group respondents were drawn
• B)You cannot generalize the results beyond the small group of individuals who participated in the groups.

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Definitions:

Services Performed

Tasks or activities that are completed by a business or individual for compensation, often in the context of providing professional, maintenance, or consultancy services.

Cash Recorded

Cash recorded refers to the recording of cash transactions in the financial ledgers and accounts of a business, providing a trackable record of all cash movements.

Cash Payments Journal

A financial journal that tracks all cash outlays of a business, including expenses, asset purchases, and debt repayments.

Cash Purchase

This term refers to a transaction where goods or services are bought and paid for with cash or cash equivalent immediately at the point of sale.