Examlex
Personification is a technique that asks individuals to take a leap of imagination in order to relate a brand or company to a well-known person or fictional character.
Deflationary Gap
A situation in which the total spending in an economy is lower than the necessary amount to achieve full employment or potential output.
GDP
Gross Domestic Product, the total value of all goods and services produced within a country over a specified period.
MPC
The marginal propensity to consume, which measures the portion of additional income that an individual spends on consumption instead of saving.
Multiplier
In macroeconomics, a factor that quantifies the effect of an initial change in the economy (such as investment or spending) on the total level of economic activity.
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