You Ask a Respondent This Question: "If Pepsi Were a Famous

question 2

Multiple Choice

You ask a respondent this question: "If Pepsi were a famous person who would it be?" This is an example of ________.

• A)personification
• B)anthropomorphism
• C)role-playing
• D)sensitization
• E)word association

---

Definitions:

Skimming Pricing

A pricing strategy where a new product is priced high initially to maximize profits from customers willing to pay more, before lowering the price over time.

Similar Goods

Similar goods are products that satisfy the same customer needs or desires and are often considered by consumers as interchangeable with each other.

Gradually Lowering

The process of slowly decreasing or reducing something over time.

Competitive Pricing

A pricing strategy where a company sets its product or service prices based on the prices of competitors, aiming to provide more value to customers.