Consider the Two Statements Shown Below Regarding the Potential Contribution

question 38

Multiple Choice

Consider the two statements shown below regarding the potential contribution of secondary research.
I.Secondary research can contribute to questionnaire development.
II.Secondary research can never,on its own,answer an advertiser's
Information needs.
Which,if any,of these statements is (are) true?

• A)I only
• B)II only
• C)Both I and II are true
• D)Neither I nor II are true

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Definitions:

Disneyfication

The process by which commercialized elements reshape and homogenize cultural and urban landscapes, making them resemble the sanitized, entertainment-focused environments of Disney theme parks.

Coca-colonization

The term used to describe the globalization of American culture pushed through popular American products, notably Coca-Cola, and its impact on the cultural diets and practices of other nations.

Neoliberalism

An economic philosophy that argues for the sovereignty of the free market without any government intervention. The sole responsibility of a company is to make a profit for its shareholders. To maximize the social good, the model of the market must be extended to all realms of society.

Market Speculation

The act of trading in an asset, or conducting a financial transaction, that has a significant risk of losing most or all of the initial outlay, in expectation of a substantial gain.