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An initial forecast must be obtained by another method, before beginning a series of exponentially smoothed forecasts.
Monopolistic Competition
The market structure that exists when there are fewer businesses than in a pure-competition environment and the differences among the goods they sell are small.
Competitive Environment
The dynamic external system in which businesses compete for resources, customers, and market space.
Pure Competition
The market structure that exists when there are many small businesses selling one standardized product.
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