Gallup & Robinson Define Commercial ________ as the Commercial's Ability

question 17

Multiple Choice

Gallup & Robinson define commercial ________ as the commercial's ability to break through the clutter and communicate an advertiser or brand name.

• A)congruity
• B)relevance
• C)intrusiveness
• D)salience
• E)appeal

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Definitions:

Pre-existing

Existing before a specified time or event.

Shared Understandings

The common beliefs, values, or norms that are accepted and recognized within a group or society, facilitating communication and cooperative action.

Status Cues

Indicators or signals that suggest or convey an individual's or group's social standing, prestige, or rank within a society.

Skin Color

A physical characteristic resulting from the pigment melanin, which varies widely among humans and is often used as a basis for social classification and identity.