A(n)________ Test Permits an Advertiser to Compare a Current Approach

question 35

Multiple Choice

A(n) ________ test permits an advertiser to compare a current approach to online advertising to one or more potential alternatives.

• A)A/B
• B)Split-run
• C)Bi-modal
• D)Multi-modal
• E)Split-synergy

---

Definitions:

Demand

The quantity of a product or service that consumers are willing and able to purchase at various prices during a specified period.

Forecasting Model

A mathematical or statistical model used to predict future events or trends based on historical data.

Seasonal Indices

Factors used in time series analysis to adjust predictions for seasonal effects, allowing for more accurate forecasting.