The Following Statements Refer to Potential Limitations of A/B Testing

question 26

Multiple Choice

The following statements refer to potential limitations of A/B testing.
I.When single changes are instituted sequentially,A/B testing takes a significant amount of time in order to continuously test and compare modified ads to the current
"best" ad.
II.When multiple changes are made all at once,it is impossible to say which specific
Changes affected the outcome.
Which,if any,of these statements is (are) true?

• A)I only
• B)II only
• C)I and II are both true
• D)Neither I nor II are true

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Definitions:

OLED Televisions

OLED Televisions use Organic Light Emitting Diode technology for their displays, offering enhanced image quality through high contrast ratios, deep blacks, and a wide color range.

Underallocation

Refers to the situation where resources are not distributed or utilized efficiently, leading to potential shortages or unmet demand in certain areas.

Technology

The application of scientific knowledge for practical purposes, especially in industry and the economy.

Resources

Inputs used in the production of goods and services, such as labor, capital, land, and entrepreneurship.