The Following Criteria Refer to Aspects of Copy Testing of Television

question 41

Multiple Choice

The following criteria refer to aspects of copy testing of television advertising.
- the naturalness of the viewing situation
- the number of advertising exposures
- the amount paid to respondents
- the timing of data collection
According to the text,how many of these criteria are valuable in distinguishing different approaches to copy testing?

• A)0
• B)1
• C)2
• D)3
• E)4

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Definitions:

Routine Message

Regularly occurring communications that follow a standardized format or content, often used in organizational or professional contexts.

Indirect Approach

A communication method where the main point or message is not presented immediately but rather introduced through explanations or supporting details first.

Recommendation Sources

Refers to origins or providers from which suggestions or advice can be obtained, typically used in decision-making processes.

Sincere Apology

An honest expression of regret for wrongdoing, aiming to mend relationships and accept responsibility for actions.