Mapes and Ross Defines Commercial ________ as the Ad's Ability

question 28

Multiple Choice

Mapes and Ross defines commercial ________ as the ad's ability to change or maintain preference and interest toward the advertised brand.

• A)liking
• B)communication
• C)persuasion
• D)recall

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Definitions:

Phloem

The vascular tissue in plants that conducts sugars and other metabolic products downward from the leaves.

Xylem

A type of vascular tissue in plants that transports water and dissolved minerals from the roots to the rest of the plant.

Alpha-Galacturonic Acid

A component of pectin, a polysaccharide found in the cell walls of plants, involved in maintaining cell structure and rigidity.

Glucagon

A hormone produced by the pancreas that promotes the increase of blood glucose levels by stimulating glycogen breakdown in the liver.