Larry Is Soliciting Proposals from Seven Research Suppliers

question 18

Multiple Choice

Larry is soliciting proposals from seven research suppliers.What is the ethical course of action in this situation?

• A)Inform all companies that theirs is one of seven proposals being solicited.
• B)Inform none of the companies that other proposals are being solicited.
• C)Inform only the losing companies that theirs was one of seven proposals solicited.
• D)Inform only the winning company that theirs was one of seven proposals solicited.

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Definitions:

Customer's Perspective

The viewpoint or attitude of consumers regarding the purchase, usage, benefits, and overall satisfaction with a product or service.

Competitive Advantage

The unique attributes or capabilities a company has that enable it to outperform its competitors, leading to greater sales or margins.

Defined

Clearly characterized or determined; having a precise meaning.

Competitive Advantage

The attributes that allow an organization to outperform its competitors, such as superior quality, cost advantages, or innovative features.