When Preparing Body Copy for a Concept It Is Important

question 25

Multiple Choice

When preparing body copy for a concept it is important to ________.

• A)keep the copy focused and single-minded
• B)try and communicate as many product benefits as possible
• C)keep each paragraph focused on a different benefit
• D)use copy that closely resembles final advertising copy

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Definitions:

Partially Completed

Refers to products or projects that are in process and not yet completed or ready for sale or final use.

Raw Materials Requisitioned

The process of asking for or ordering raw materials needed for production.

T-account

A graphic representation of a general ledger account, used for teaching, analysis, and informal record-keeping.

Direct Material

Raw materials that are directly traceable to the manufacturing of a product and constitute a significant portion of the product's cost.