Consider the Two Statements Shown Below

question 18

Multiple Choice

Consider the two statements shown below.
I.Concept tests can be used to identify and then compare the strengths and
Weaknesses of alternative benefits or positionings.
II.Concept tests can be used to identify the strengths and weaknesses of
Alternative approaches to communicating a selected positioning.
Which,if any,of these statements is (are) true?

• A)I only
• B)II only
• C)I and II are both true
• D)Neither I nor II are true

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Definitions:

P-value

The probability of observing test results at least as extreme as the results actually observed, under the assumption that the null hypothesis is true.

Test Statistic

A value calculated from sample data during a hypothesis test to decide whether to reject the null hypothesis.

Kruskal-Wallis Test

A nonparametric method for testing whether samples originate from the same distribution, used for comparing more than two groups.

Test Statistic

A value calculated from sample data during a hypothesis test used to decide whether to reject the null hypothesis.