Another Name for Communication Testing Is ________ Research

question 2

Multiple Choice

Another name for communication testing is ________ research.

• A)copy development
• B)creative decision
• C)advertising development
• D)institutional
• E)copy change

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Definitions:

Average IQ

A statistical measure that represents a person's cognitive abilities in relation to the population average, with the population average set at a score of 100.

Broad Average

A general or wide-ranging statistical measure that represents the typical value of a set of numbers or quantities.

IQ Score

An IQ score is a standardized measure of human intelligence and cognitive abilities, based on a series of tests that compare individual performance to age-group norms.

Binet-Simon Scale

Historically significant intelligence test developed by Alfred Binet and Théodore Simon, serving as a basis for modern IQ testing by measuring various cognitive abilities.